Expect Netflix ads by the end of the year

Nobody expected ads on Netflix this quickly. Move fast. Break things.

Netflix chief Reed Hastings surprised investors during the infamous recent Q2 earnings call by saying that Netflix, a company that had been steadfast in not wanting to dilute its content with advertising, would look to introduce an ad-tier. Reportedly, this was news to staff internally too.

Nobody was expecting to see Netflix move so quickly in bringing …