HBO brings IT, Harry Potter, and DC into the brand

What even is HBO now?

Game of Thrones was a game-changer for the HBO brand. It evolved from being elute storytelling for elites into a more accessible, mainstream proposition. It’s not as though The Sopranos or Six Feet Under were every inaccessible and too highfalutin for your everyday Joe, but there was always a complexity and sophistication to the storytelling (even if th…