Max's Asia roll-out strategy and reading the Aussie launch tea leaves

JB Perrette, president of streaming at WBD, is doing the press media rounds talking up the Asian Max footprint expansion.

In Europe, the roll-out of Max is multi-branded and takes different shapes and forms depending on the territory, which makes it interesting. But, across Asia, the launch of Max is more simplified:

“Everywhere else we changed from HBO …