The $4.5 billion Aussie football deal

Goals were kicked as the cost of the AFL broadcast rights were hiked thanks to an international bidder.

The negotiation betweek the AFL and broadcasters vying for broadcast rights faced a mountain of expense this time around. It seems like anytime over the past 20 years when major sports rights are available, there is always the whispered threat of an international tech giant like Google or Amazon swooping in to out-bid broadcasters. That has always seeme…